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Seeing Red: The Science Behind Colour in Marketing

Student: Briony Merritt

District/Region: Halifax Region

Event: 2010 Canada-Wide Science Fair

Grade 9 - Oxford School

This study focuses on the physical and psychological effect of colour use within marketing.

It specifically looks at how the colour red is used as a stimulant in fast food restaurants. Surveys were conducted to determine whether red logos would be preferred for a fast food eatery, and whether age or gender had an impact on this result.

2010 CWSF
  • Honourable Mention - Health Sciences - Intermediate Division




Briony Merritt

Briony Merritt - Seeing Red: The Science Behind Colour in Marketing

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